Digital Events Marketing Coordinator (Contract)

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Requirements:

• 2+ years in experience in webinar or event marketing
• Strong project management skills
• Experience in webinar management or sponsored event management (tradeshow/meetings)
• Excellent written and verbal communication skills - including copywriting.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.
• Analytical mindset with experience in data-driven decision making.
• Creative thinker with a passion for storytelling and audience engagement.
• Capable of thriving in a fast-paced setting with meticulous attention to detail

Responsibilities:

• Activate and support in managing a comprehensive webinar and content syndication marketing strategies that aligns with our overall marketing goals.
• Collaborate with internal/external thought leaders and subject matter experts to develop engaging webinar topics, scripts, and presentations in addition to identifying the most effective content to promote (existing ebooks, reports, etc.) across content syndicates.
• Develop and execute multi-channel promotional campaigns (email, social media, website, sales messaging) to maximize attendance and engagement for campaigns.
• Utilize audience insights to tailor content and messaging, ensuring relevance and value to attendees.
• Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre-and post campaign activation.
• Leverage Salesforce and Omni (reporting tool) to produce reporting for account mapping and campaign management.
• Monitor and analyze webinar and content syndication performance metrics, providing actionable insights and recommendations for improvement.
• Create post-campaign follow-up strategies to nurture leads and convert attendees into customers via Marketo (marketing) and Outreach (sales messaging)
• Maintain asana and/or other project management of event and webinar production.