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Head of Marketing
Posted 3 days agoViewed
💎 Seniority level: Lead, 5+ years
🔍 Industry: Web3
🏢 Company: Somnia
🗣️ Languages: English
⏳ Experience: 5+ years
Requirements:
- A minimum of 5 years of experience in marketing in the Web3 space.
- Experience in launching a layer 1 blockchain, and managing full cycle.
- Good knowledge of the blockchain industry and crypto community.
- Ability to craft and execute short-term and long-term strategies that are aligned with business goals.
- Proven experience in building and scaling brands, with a strong focus on positioning and growth in competitive markets.
- Expertise in crafting and executing brand strategies that drive awareness, engagement, and long-term audience loyalty.
- Ability to design and execute growth activities.
- Exceptional written and verbal communication skills.
- Demonstrated ability to lead teams, manage stakeholders, and collaborate across departments.
Responsibilities:
- Develop and execute the overall marketing strategy to raise brand awareness, overall growth and user acquisition.
- Create and execute branding, positioning, and go-to-market strategies for new products and features.
- Define and strengthen the brand's identity, ensuring consistent messaging and a unique value proposition in the blockchain gaming space.
- Drive brand growth through strategic campaigns, innovative partnerships, and engaging community-building initiatives.
- Collaborate with the Engineering and BizDev teams to create cohesive messaging across all channels.
- Plan and execute Web3 campaigns and launches.
- Build, manage and nurture a high-performing marketing team, fostering creativity and data-driven decision-making.
- Leverage partnerships, events, and influencer marketing to amplify reach within the blockchain and gaming spaces.
- Analyze performance metrics and optimize campaigns to meet KPIs and ROI goals.
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