Head of marketing

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Requirements:

• Proven experience in operations, marketing, or business development.
• Familiarity with LinkedIn content strategy and engagement tactics.
• Strong writing skills for email campaigns and LinkedIn posts.
• Experience using marketing and CRM tools such as Crelate, LinkedIn Recruiter, Constant Contact, ZoomInfo, Seamless AI, Canva, and RiversideFM.
• Ability to manage multiple tasks independently and meet deadlines.
• Comfortable working remotely and providing daily updates.
• Sales and business development experience is a plus but not required.

Responsibilities:

• Manage guest calendar and coordinate bookings.
• Conduct outreach to potential podcast guests.
• Schedule and facilitate pre-record meetings.
• Send studio links and necessary details to confirmed guests.
• Conduct rough edits using RiversideFM and create highlight clips.
• Upload final podcast episodes to Spotify and YouTube.
• Scrape engagement data (e.g., post ‘likers’) and send targeted connection requests.
• Develop engaging LinkedIn posts aligned with the brand’s objectives.
• Prepare and distribute weekly talent mailers via Constant Contact.
• Craft and send compelling email campaigns.
• Monitor email open and click rates, generating call sheets for follow-up.
• Manage and update CRM (Crelate) with client and candidate data.
• Assist with website updates (SquareSpace) as needed.
• Develop and manage newsletters, webinars, and online community engagement.
• Conduct research on potential client companies before calls.
• If inclined, conduct research calls to companies and candidates for business development.
• Earn commission on successful outreach and conversions.