Head of Marketing

Posted 11 days agoViewed

💎 Seniority level: Executive

📍 Location: New Zealand, Australia

🔍 Industry: EdTech

🏢 Company: Education Perfect👥 101-250 Education E-Learning Primary Education

🪄 Skills: LeadershipProject ManagementData AnalysisPeople ManagementSalesforceGoogle AnalyticsCommunication SkillsAnalytical SkillsSEOPresentation skillsSales experienceMarketingTeam managementLead GenerationStrategic thinkingDigital MarketingCRMBudget management

Requirements:

Strong leadership and team management skills, with a track record of building and developing high-performing teams
Strategic thinker with the ability to translate business goals into actionable marketing plans and initiatives
In-depth knowledge of marketing channels and the ability to operate at 30,000 foot strategy view as well as to provide direction on tactical execution
Strong analytical skills, with the ability to interpret data and insights to drive decision-making and optimise marketing performance
Excellent communication and presentation skills, with the ability to effectively convey marketing strategies and results to stakeholders at all levels
Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously and deliver results within deadlines
Creative mindset with a passion for innovation and staying ahead of marketing trends
Proven track record of successfully driving marketing initiatives that contribute to business growth and revenue generation

Responsibilities:

Build, mentor and scale a high-performing marketing and SDR team
Work closely with Product, Product Marketing, Sales and Customer Success to align marketing strategy with broader business goals
Foster a culture of innovation, data-driven decision-making and customer obsession
Develop and manage the revenue marketing and SDR budget, allocating resources effectively and optimising spend to maximise results
Partner with the revenue organisation to ensure marketing efforts directly support revenue growth, meeting pipeline coverage and revenue targets
Work closely with Product Marketing to ensure the marketing function and operational plans are closely aligned with GTM plans.
Drive the marketing vision in line with business strategy and implement ABM strategies to engage high-value accounts
Drive clear and constant communication of goals and success metrics to the organisation to ensure consistency and accountability with end-to-end reporting and analytics
Continuously evaluate pipe-to-spend and the performance and cost of acquisition, adjusting demand tactics and strategy accordingly
Oversee the entire marketing mix and ensure operational marketing is aligned to meet targets
Drive the team to achieve key business metrics including MQLs, sales-accepted opportunities, pipeline coverage and closed business
Serve as subject matter authority on marketing funnel and SDR revenue metrics
Forecast, measure, analyse and report on the impact of demand creation activities on sales pipeline and bookings
Elevate the EP's visibility and reputation in the EdTech sector, leading PR and influencer strategies to expand reach and explore new geographic and vertical expansion opportunities

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LeadershipProject ManagementBlockchainData AnalysisPeople ManagementContent creationWeb3.jsCommunication SkillsSEONegotiationSales experienceMarket ResearchMarketingStakeholder managementLead GenerationStrategic thinkingDigital MarketingCRMFinancial analysisBudget managementA/B testing

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