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Senior Product Marketing Manager
Posted almost 2 years agoViewed
📍 Location: Santa barbara, ca, united states
💸 Salary: $120,000 - $176,000
🔍 Industry: Healthcare
🗣️ Languages: Multilingual
Requirements:
Bachelor's degree in marketing, 7+ years of experience in product marketing or similar, expertise in pricing strategies, strong project management skills, exceptional analytical and problem-solving skills, excellent written and verbal communication skills, ability to collaborate effectively with cross-functional teams, passion for the mission and technologyResponsibilities:
Develop go-to-market plans, conduct market research, collaborate with cross-functional teams, create marketing collateral, educate sales and customer success, monitor market trends, act as a strategic advisor, represent the company as a thought leaderApplyRelated Jobs
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🔥 Senior Product Marketing Manager (USA Only - 100% Remote)
Posted 11 days ago
📍 USA
🧭 Full-Time
🔍 B2B SaaS
🏢 Company: Close
- 5+ years of experience in Product Marketing, specifically within B2B SaaS.
- A clear, concise, and compelling communicator - both internally and externally.
- A strategic thinker. You’re able to see the big picture, weigh trade-offs, and think critically about themes and patterns you encounter.
- A do-er. We’re a small team and we all genuinely enjoys being in the weeds.
- Skilled at creating cross-functional bonds and quickly building trust across an organization. Our Product Marketing team collaborates with Product, Design and Engineering…but also Sales, Success, and Support.
- Empathetic to customer needs. You know how to listen, synthesize feedback, and turn insights into messaging that resonates.
- Adaptable and resilient. The broader tech landscape is changing rapidly right now and so is our team. While that’s exciting, it also means we need teammates who are eager to do great work in the midst of change.
- Partner with our Product Management team to align our marketing strategy with our roadmap - ensuring clear and cohesive messaging and position. You’ll work closely with 1-2 of our Product Pods to deeply understand their problem areas, roadmaps, and how their work connects to customer needs and market opportunities.
- Define GTM plans for new product launches and feature releases.
- Craft compelling messaging and positioning that resonates with our target audiences, differentiating Close in a (pretty saturated) competitive landscape.
- Execute! From launch plans and email copy to product pages, sales enablement, in-app announcements, and everything in between.
- Bring best practices and your unique point of view—you’ll shape how Close shows up in the market and how our customers understand what we’re building and why.
Communication SkillsCross-functional collaborationSales experienceStrategic thinkingCRMSaaS
Posted 11 days ago
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🔥 Senior Product Marketing Manager
Posted 12 days ago
📍 USA
🧭 Full-Time
🔍 Fintech
🏢 Company: Keep
- Extensive experience in product marketing, ideally within the financial services or fintech industry
- Deep understanding of ICP development, customer journey mapping, and value proposition creation
- Excels at translating technical capabilities into compelling customer benefits
- Knows how to develop strategic messaging frameworks that differentiate products in competitive markets
- Comfortable conducting customer research and applying insights to refine product positioning
- Strong cross-functional collaboration skills, particularly with product development teams
- Experience developing go-to-market strategies for new product launches
- Has planned and executed successful demand generation events such as tradeshows, webinars, or industry conferences
- Possesses excellent communication skills and can adapt messaging for different audiences and channels
- Data-driven and able to measure the impact of product marketing initiatives
- Developing comprehensive product marketing strategies that align with our business goals and customer needs
- Deeply understanding our Ideal Customer Profile (ICP) and leveraging these insights to refine our product messaging and positioning
- Creating compelling product narratives and value propositions that resonate with target audiences
- Conducting competitive analysis and market research to identify opportunities and inform product positioning
- Collaborating with product teams to ensure marketing input is incorporated throughout the product development lifecycle
- Leading cross-functional go-to-market strategies for new product launches and updates
- Planning and executing demand generation events including tradeshows, webinars, and industry conferences to showcase our products
- Writing creative briefs that clearly articulate messaging objectives, audience insights, and key differentiators
- Developing sales enablement materials and training to ensure effective product communication
- Gathering customer feedback to inform product messaging refinements and feature prioritization
- Staying ahead of industry trends and applying best practices from top-tier product marketing organizations
LeadershipProduct DevelopmentProduct AnalyticsCommunication SkillsPresentation skillsWritten communicationCross-functional collaborationSales experienceMarket ResearchStrategic thinkingFinancial analysisCustomer SuccessSaaSA/B testing
Posted 12 days ago
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🔥 Senior Product Marketing Manager (15-Month Contract)
Posted 16 days ago
📍 Canada
🧭 Contract
💸 121000.0 - 163600.0 USD per year
🔍 SaaS Marketing
🏢 Company: Jobber👥 501-1000💰 $100,000,000 Series D over 2 years agoSaaSMobileSmall and Medium BusinessesTask Management
- A proven track record in B2B SaaS Marketing, including years in Product Marketing with a focus on driving product adoption and revenue.
- Demonstrated success leading go-to-market planning, launches, and integrated marketing programs across cross-functional teams.
- Strategic mindset with the analytical skills to turn data into insights, and insights into action.
- Strong interpersonal and collaboration skills—you build trusted relationships with Product, Sales, and Marketing peers.
- Experience influencing senior leadership and facilitating alignment on high-stakes initiatives.
- Bias for action and a relentless focus on customer impact.
- Bonus: Experience marketing to SMB audiences
- Own GTM strategy and execution for the Marketing Suite, including launches, campaigns, and pricing & packaging recommendations
- Collaborate with Product, Sales, Lifecycle Strategy teams to align plans and deliver integrated campaigns.
- Design and run marketing programs that drive adoption, usage, and expansion across customer segments.
- Lead customer and market research to uncover insights that inform positioning, product development, and differentiation.
- Champion the voice of the customer across the organization—turning insights into compelling, actionable narratives.
- Evolve and scale a clear, compelling value proposition and messaging framework for the product
- Ensure consistent narrative execution across channels—web, in-app, email, and customer-facing content
- Define success metrics and track campaign and product performance through dashboards, insights, and experimentation.
- Share learnings cross-functionally and iterate based on results.
Data AnalysisStrategyCommunication SkillsCollaborationMarket ResearchMarketing
Posted 16 days ago
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🔥 Senior Product Marketing Manager, Enterprise
Posted 23 days ago
📍 United States
🧭 Full-Time
🔍 Security
🏢 Company: Vanta👥 501-1000💰 $150,000,000 Series C 10 months agoInternetArtificial Intelligence (AI)ComplianceCyber SecuritySoftware
- 5+ years experience in product marketing
- Emphasis in SaaS (security experience a plus)
- Built and launched a differentiated narrative that resonates with upmarket buyers
- Created content that the sales team actually uses (and loves)
- Led a cross-functional campaigns that drove measurable pipeline and influenced product adoption
- Become a go-to resource across product, sales, and marketing for insight on the upmarket segment.
- Define positioning, messaging, campaign strategy, and enablement to win with security leaders at larger, more complex organizations.
- Partner cross-functionally with product, sales, demand generation, customer success, and operations to develop cohesive marketing strategies that drive awareness, engagement, and conversion.
- Lead the creation of compelling materials for every stage of the buyer journey.
- Lead large-scale GTM campaigns, manage planning and execution in partnership with demand gen, and report performance metrics that inform future strategy.
- Regularly engage with customers and prospects, analyze qualitative and quantitative data, and distill insights into action—informing GTM tactics and product direction.
- Collaborate with product, sales, and finance teams to align our packaging with customer needs and market opportunity.
- Monitor the competitive landscape and equip the field with battlecards, differentiation frameworks, and win/loss insights.
Data AnalysisContent creationCustomer SuccessSaaS
Posted 23 days ago
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🔥 Senior Product Marketing Manager, Security
Posted about 1 month ago
📍 United States
💸 168000.0 - 180000.0 USD per year
🔍 Software Development
🏢 Company: Harness
- 7+ years of experience in technical product marketing, product management, solutions engineering, or a related technical role.
- Strong background in DevOps, DevSecOps, or Application Security domains.
- Working understanding of Security Testing, Secure SDLC, software supply chain security, cloud-native security tools, and regulatory compliance (e.g., SOC2, NIST, ISO).
- Hands-on technical experience or fluency in modern cloud, software delivery, or cybersecurity environments.
- Clear and compelling storyteller — you can translate complex security concepts into simple, differentiated business value.
- Data-driven decision-maker, capable of analyzing funnel data and measuring marketing impact.
- Strong collaborator across marketing, product, and field organizations.
- Comfortable working at a fast pace in a hyper-growth startup environment.
- Own messaging, positioning, and value propositions for Harness Security products, aligned to market trends and customer needs.
- Develop and maintain content including solution briefs, blogs, videos, presentations, product sheets, email/campaign copy, and customer-facing assets — all with a Security-first narrative.
- Deliver training and enablement for internal teams (sales, customer success, partners) to ensure consistent security messaging.
- Partner with Product Management to influence roadmap decisions based on customer feedback and competitive insights.
- Analyze funnel performance for Security products and collaborate with growth marketing and demand gen teams to optimize results.
- Represent Harness Security at webinars, events, conferences, and virtual summits as a subject matter expert.
- Maintain competitive intelligence on security platforms, AppSec, DevSecOps, software supply chain, and governance solutions.
- Help source and create customer success stories showcasing Harness’ impact on software security.
- Constantly seek ways to innovate and improve Harness’ Security product marketing programs.
LeadershipCloud ComputingCybersecurityData AnalysisProduct ManagementSalesforceProduct AnalyticsCI/CDRESTful APIsDevOpsWritten communicationComplianceExcellent communication skillsMarket ResearchSoftware EngineeringCustomer Success
Posted about 1 month ago
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🔥 Senior Product Marketing Manager
Posted about 1 month ago
📍 Country
🔍 Telehealth, Health Tech, SaaS, Higher Education
- 7+ years of experience in product marketing, with minimum 3 years focused on telehealth, health tech, SaaS, or higher education markets.
- Bachelor’s Degree in Marketing, Business, Communications or related field.
- Strong understanding of the higher education environment, including trends in student health services, wellness, and technology adoption.
- Expertise in creating go-to-market strategies to ensure all aspects of our TimelyCare product are aligned to maximize impact and meet customer needs.
- Strong writing and communication skills with the ability to craft clear, persuasive messaging for diverse audiences.
- Expertise in analyzing data and identifying trends to make informed decisions and refine strategies
- Proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM platforms (Salesforce), and analytics tools (e.g., Google Analytics, Tableau).
- Develop clear, engaging, and differentiated product positioning and messaging
- Lead competitive analysis to ensure our platform’s features, benefits, and value propositions are effectively communicated in a competitive landscape.
- Own the go-to-market strategy for new product features, product launches, and updates.
- Work closely with students, campus health centers, and administrators to gather feedback and understand pain points.
- Report on key performance indicators (KPIs), including lead generation, conversion rates, customer engagement, and overall product adoption.
Data AnalysisCross-functional Team LeadershipMarket ResearchData visualizationMarketingStakeholder managementLead GenerationCRMCustomer SuccessSaaS
Posted about 1 month ago
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🔥 Senior Product Marketing Manager
Posted about 1 month ago
📍 United States
💸 170000.0 - 230000.0 USD per year
🔍 Fintech, Payments, Consumer Apps
🏢 Company: Exodus Movement Inc.
- 5-10+ years in product marketing, ideally in fintech, payments, or consumer apps
- Proven success launching 0–1 products in competitive markets
- Skilled at distilling complex ideas into clear, compelling narratives
- Comfortable operating in ambiguity and iterating quickly as priorities shift
- Experienced in leading cross-functional collaboration with product and design
- Data-informed, with a strong grasp of performance metrics and audience insights
- Own the full go-to-market strategy for a new consumer payments app
- Define and lead product positioning, messaging, and brand storytelling
- Collaborate with product and design teams to ensure launch readiness
- Develop adoption strategies and launch success metrics
- Validate and evolve messaging based on target audience insights
- Drive early-stage awareness campaigns and user engagement initiatives
- Measure impact and refine strategy based on performance and feedback post-launch
BlockchainData AnalysisProduct ManagementUser Experience DesignCross-functional Team LeadershipFinancial ManagementProduct AnalyticsCommunication SkillsMarketingStrategic thinking
Posted about 1 month ago
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🔥 Senior Product Marketing Manager, CLM & AI
Posted about 2 months ago
📍 United States
🧭 Full-Time
💸 100000.0 - 175000.0 USD per year
🔍 Software Development
- 4+ years of experience in product marketing with 2+ years in B2B SaaS
- An ownership mindset, bias to action, and high agency to take a proactive role in shaping product strategy and customer engagement
- Excellent communication skills, both written and verbal, with the ability to clearly and concisely articulate technical concepts to both technical and non-technical stakeholders
- Desire to immerse yourself in the world of sales workflows, specifically CPQ, buyer journeys, CRM integrations, quoting software, and subscription management tools
- Proven expertise in storytelling and content creation, while maintaining consistent brand voice across a variety of channels
- Ability to lead cross-functional projects, to work collaboratively, and to create and improve processes
- Define GTM strategies with clear and measurable goals
- Work with Product to design and execute our beta programs and launch calendar
- Partner with our Revenue and Corporate marketing teams to drive awareness and adoption
- Enable our Sales teams for commercial success
- Adapt how you communicate to best engage your audience with positioning and narratives that differentiate PandaDoc
- Translate technical products and translate them into compelling launch stories that resonate internally and externally
- Develop insights using Tableau and Salesforce
- Create standout assets
- Lead cross-functional projects for maximum impact
Data AnalysisProduct ManagementSalesforceTableauContent creationCommunication SkillsRESTful APIsCross-functional collaborationData visualizationCRM
Posted about 2 months ago
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🔥 Senior Product Marketing Manager
Posted about 2 months ago
📍 Americas
🧭 Full-Time
💸 155000.0 - 185000.0 USD per year
🏢 Company: Tremendous
- 5–8 years of product marketing experience — strong preference for B2B SaaS
- Proven ability to lead go-to-market strategy for a product, vertical, or customer segment
- Deep empathy for customers and a track record of applying insights to shape messaging, campaigns, and product direction
- Strong storytelling and communication skills — you can influence cross-functional teams and executive stakeholders
- Highly proactive — you take ownership of complex projects, drive alignment, and see initiatives through with minimal oversight needed
- Experience designing and executing both broad-based and ABM-style marketing strategies
- Proficiency in conducting and scaling research — you’ve led win-loss interviews, voice of customer programs, or segmentation studies
- Experience partnering closely with sales, product, and customer success to drive adoption and revenue
- Analytical mindset — you’re comfortable using data to evaluate performance and optimize strategy
- An eye for process improvements — you look for ways to streamline workflows, scale knowledge-sharing, and improve cross-functional alignment
- Ability to lead cross-team initiatives like competitive intelligence, thought leadership, or market expansion
- Own go-to-market strategy for 1-2 of Tremendous’ top customer segments and lead execution across teams
- Drive and scale ICP research processes to sharpen segmentation, positioning, messaging, and campaign strategy
- Lead the development of high-impact ABM and broad-reach campaigns to generate and accelerate pipeline
- Partner with Content and Growth to shape our content strategy and expand into new acquisition channels (e.g., events, partnerships, third-party sites, web)
- Build strategic relationships with customers, partners, and influencers to shape thought leadership and elevate our brand
- Strengthen campaign and segment reporting to identify what’s working, iterate quickly, and maximize ROI
- Collaborate with Product and Sales to influence roadmap decisions and lead full-funnel product launches
- Lead competitive strategy and improve the team’s approach to tracking and communicating market movements
Data AnalysisCross-functional Team LeadershipAnalytical SkillsCollaborationRESTful APIsExcellent communication skillsSales experienceMarket ResearchMarketingStrategic thinkingDigital MarketingSaaS
Posted about 2 months ago
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🔥 Senior Product Marketing Manager, Managed EDR
Posted 2 months ago
📍 United States
🧭 Full-Time
💸 160000.0 - 180000.0 USD per year
🔍 Cybersecurity
🏢 Company: Huntress👥 251-500💰 $60,000,000 Series C about 2 years agoSecurityInformation TechnologyCyber SecuritySoftware
- 3+ years of product marketing experience in cyber security.
- A strong knowledge of the security industry and hacker tradecraft is desired.
- Experience with MSP and other channel-driven go-to-market strategies or SMB-focused offerings is desirable. Experience with MDR and service-led offerings is a bonus.
- A proven track record of creating messaging, positioning, assets, and supporting campaign concepts that stand out in the marketplace and resonate with prospects.
- Strong emotional intelligence and a natural collaborator.
- Strong spoken and written communication skills with an ability to break down complex concepts into understandable messaging.
- Comfortable creating and delivering presentations in a range of environments, with a talent for persuasive communication.
- Creativity, energy, enthusiasm, and a strong desire to put your stamp on the product and make a big difference for Huntress and the customers we serve.
- Develop and evolve a compelling narrative and value proposition for Huntress Managed EDR. Build content and help design campaigns that highlight the offering’s differentiators and benefits to stand out from the competition.
- Partner with Product Management to drive the strategy around product positioning for existing capabilities and new launches. You will help plan and launch new offerings, capabilities, and releases to the market.
- Be the subject matter expert and product evangelist. Work with the sales team to develop programs that help drive the pipeline, convert opportunities, and expand into existing accounts.
- Work with the Growth Marketing and Brand teams to hone the strategy and marketing programs that drive demand. Be proactive in recognizing where the business may need marketing support and the effective levers to pull.
CybersecurityProduct ManagementContent creationCommunication SkillsMS OfficeMarket ResearchCustomer Success
Posted 2 months ago
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