Paid Media Manager

Posted 13 days agoViewed

💎 Seniority level: Manager, 5+ years

📍 Location: United States, PST

🔍 Industry: E-commerce

🏢 Company: Crowd Cow👥 51-200💰 $15,127,891 Series B over 5 years agoFood and Beverage E-Commerce Food Processing Consumer Goods

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Project ManagementData AnalysisGoogle AnalyticsSEOReportingMarketingDigital MarketingBudget managementA/B testing

Requirements:

5+ years of experience in paid media roles with significant budget or P&L responsibility
Proven track record of moving key metrics via paid media and other strategies in a way that considers both volume and efficiency
Experience with many paid media and acquisition platforms and tactics, not deep experience in a small number
Fluency in various methods of marketing measurement - last click and straight platform reporting isn’t enough
Strong project management skills and ability to manage multiple deadlines
A record of execution testing plans at scale with scientific structures and providing significant, actionable results
Ability to work closely with finance and product/e-commerce teams to partner and explain how marketing impact is planned and assessed

Responsibilities:

Develop and execute comprehensive customer acquisition strategies aligned with business objectives, brand values and efficiency targets
Monitor first- and third-party performance metrics and optimize strategies based on data insights, partnering with marketing and e-commerce on performance and testing efforts
Design and maintain relevant dashboards and reporting mechanisms
Collaborate with marketing, e-commerce, and product teams to support acquisition campaigns and events (i.e. holidays)
Manage and brief external partners and support to ensure aligned execution
Partner with various internal functions to support annual and other media plans that integrate into larger business plans and calendars
Manage 2-3 direct reports and at least one media agency

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