Senior Paid Media Manager (Remote Canada)

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Requirements:

• 4+ years of experience in B2B paid media, preferably within a high-growth SaaS or agency environment.
• Deep understanding of Google Ads, LinkedIn Ads, Facebook Ads, and programmatic platforms.
• Proven ability to scale paid media campaigns while maintaining efficiency and driving revenue impact.
• Strong analytical mindset with experience in Google Analytics, Looker Studio, or other reporting tools.
• Excellent project management and organizational skills, with the ability to balance multiple campaigns simultaneously.
• Hands-on experience with campaign setup, ad creative testing, audience segmentation, and budget pacing.
• A proactive, growth-focused mindset with a passion for digital marketing and paid media innovation.

Responsibilities:

• Plan, execute, and optimize Directive’s paid media campaigns to drive high-quality traffic and conversions.
• Own full-funnel paid media efforts across Google, LinkedIn, Meta, Review Sites and other B2B-relevant platforms.
• Develop, test, and refine ad copy, landing pages, and audience targeting strategies to improve performance.
• Manage budgets efficiently, ensuring optimal allocation across campaigns to maximize return on ad spend (ROAS).
• Continuously analyze campaign performance metrics, identifying areas for improvement and implementing data-driven optimizations.
• Conduct routine budget pacing checks, placement audits, and bid adjustments.
• Implement A/B testing methodologies for ads, creatives, and landing pages to improve conversion rates.
• Collaborate with the SEO, content, and creative teams to align paid media efforts with broader marketing initiatives.
• Develop dashboards and reports to track key performance indicators (KPIs) and present actionable insights to the VP of Marketing.
• Monitor campaign performance, identifying trends and opportunities for improvement.
• Communicate findings and strategic recommendations to stakeholders with clarity and confidence.
• Work cross-functionally with marketing, design, content, and RevOps teams to ensure cohesive messaging and campaign success.
• Stay up-to-date with industry trends, platform updates, and emerging paid media opportunities.
• Manage relationships with ad platform representatives to ensure Directive is leveraging best practices and staying ahead of changes.