Director of Marketing

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💎 Seniority level: Director, 10 years

📍 Location: United States, Canada

💸 Salary: 150000.0 - 172500.0 USD per year

🔍 Industry: Marketing

🏢 Company: Collectively

🗣️ Languages: English

⏳ Experience: 10 years

🪄 Skills: LeadershipProject ManagementGoogle AnalyticsContent creationContent managementCommunication SkillsSEOLead GenerationDigital Marketing

Requirements:

A minimum of 10 years in experience in marketing, sales, PR, or the advertising industry, with familiarity marketing B2B services
Proven experience in a leadership role, with a track record of successfully managing individual contributors and complex projects
Deep understanding of the influencer marketing ecosystem, with an ability to identify and act on trends in the space
Excellent communication skills—both written and verbal
Strong attention to detail, eye for design & commitment to producing quality work
Experience managing social media channels and company website
Experience with Google Analytics, Google Ads, and Meta and LinkedIn Ads Manager
Exceptional focus and time management skills
Excellent initiative and proactive follow-through with all colleagues from peers to senior staff

Responsibilities:

Develop thought leadership including our influencer marketing industry reports, short POVs on emerging trends, and conference talks
Oversee content creation and community management for Collectively social channels website, and newsletter, and optimize strategy through performance analysis
Manage the development of sales enablement collateral that illustrates Collectively services and thought leadership, including presentations, case studies, videos, and other assets
Source and oversee strategists, researchers, writers, and designers on more complex projects
Actively seek out and identify new opportunities for Collectively to publish thought leadership or represent ourselves in market via podcasts, panels, and events
Manage impactful industry sponsorships and partnerships with conferences, awards entities, Brandtech Group collaborators, etc.
Support co-marketing opportunities with social platform partners
Manage awards calendar and entries
Develop and nurture relationships with relevant media and industry groups
Collaborate with PR partner on media strategy and outreach
Brief executives and other leaders for media opportunities
Lead events strategy and oversee client and industry gatherings
Oversee PPC and paid social strategies to support Collectively’s overall growth and reputation, pulling in contract support where needed
Manage SEO to support organic traffic to Collectively’s content
Track and report on success to optimize strategy

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