- Own affiliate program strategy across a portfolio of client brands, driving revenue growth and partner engagement.
- Develop monthly, quarterly, and annual forecasts using historical performance data and market trends.
- Design and implement incentive programs, commission structures, and promotional strategies to increase affiliate participation.
- Lead end-to-end execution of affiliate campaigns within platforms like GRIN, Levanta, and ShopMy.
- Recruit, vet, and cultivate relationships with new affiliate partners.
- Monitor program performance and provide regular updates to internal teams and clients.
- Develop monthly and quarterly reporting including performance insights and strategic recommendations.
- Act as the agency's affiliate marketing expert, providing guidance and educational training to internal stakeholders.
- Support new business opportunities by contributing affiliate expertise to pitches and proposals.