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Director of Marketing

Posted 6 days agoViewed

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💎 Seniority level: Director, 8+ years

📍 Location: CA, TX, NY/CT/NJ, IL

🔍 Industry: Marketing

🏢 Company: Informed K12👥 11-50💰 about 11 years agoEducationDocument PreparationDocument ManagementSoftware

⏳ Experience: 8+ years

🪄 Skills: Business AnalysisData AnalysisSalesforceGoogle AnalyticsCross-functional Team LeadershipProduct AnalyticsStrategic ManagementSEOPresentation skillsWritten communicationAccount ManagementVerbal communicationClient relationship managementBudgetingMarket ResearchMarketingLead GenerationDigital MarketingSaaSA/B testing

Requirements:
  • 8+ years of experience taking SaaS products to market, capable of running and leading discrete functions alone or with direct reports.
  • Strong understanding of marketing principles and techniques, with a focus on product marketing, product positioning, messaging, and segmentation.
  • Strong experience in demand generation, events, and account-based marketing principles and techniques, with a focus on scaling programs in support of growth goals.
  • Excellent written and verbal communication skills with the ability to articulate complex concepts in a clear and concise manner.
  • Analytical mindset with proficiency in analyzing data and drawing actionable insights.
  • Demonstrated ability to collaborate effectively with cross-functional teams and drive projects to successful completion.
  • Demonstrated ability to align marketing priorities and tactics with high level company strategy and goals, effectively outline ideas and present business cases for resource/budget allocation.
  • Demonstrated ability to build and optimize marketing operations processes to improve efficiency and visibility across the funnel.
  • Passion for technology innovation, with a desire to make a meaningful impact in public education.
  • You’re willing to travel ~25% to attend industry events and conferences and for in-person time in our Oakland headquarters.
Responsibilities:
  • Collaborate with cross-functional teams to develop, refine, and implement comprehensive go-to-market strategies and awareness campaigns for new markets.
  • Craft compelling messaging and positioning that effectively communicates our value proposition to target audiences, adapting to each new territory as we launch, network, and build momentum.
  • Coordinate cross-functionally to create and execute marketing campaigns across various channels including email marketing, content marketing, events, social media, and more.
  • Together with our client-facing teams, develop and execute an account-based marketing (ABM) strategy that targets high-value prospects in alignment with pipeline generation goals.
  • Conduct market research and competitive analysis to identify opportunities, create compelling narratives for prospects and clients, and establish our point of view as a thought leader.
  • Create sales enablement materials such as presentations, white papers, and case studies to support the sales team in driving revenue growth.
  • Monitor, analyze, and report on key metrics and performance indicators to optimize marketing strategies, messaging, demand generation trends, and campaign-specific metrics to improve overall effectiveness.
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