Informed K12

👥 11-50💰 over 11 years agoEducationDocument PreparationDocument ManagementSoftware💼 Private Company
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Informed K12 is a workflow automation solution provider revolutionizing school district operations. We empower administrators to digitize processes, automate workflows, and track approvals, moving away from paper-based systems to increase efficiency and accountability. Our platform allows districts to streamline tasks like teacher hiring, student transportation management, and payroll, ultimately improving productivity and equity. We're impacting K-12 education nationwide by helping districts transition to modern, data-driven operations. Our tech stack leverages a blend of cloud and web technologies including Google Cloud, Amazon Web Services, Cloudflare, and utilizes technologies like DNSSEC and Let's Encrypt for security. We value a collaborative engineering culture focused on building scalable and reliable solutions. Our team prioritizes innovative solutions, embracing a fast-paced, entrepreneurial environment, while fostering a commitment to diversity and inclusion. Informed K12 is deeply committed to a people-first approach, building a team reflective of the communities we serve. Founded in 2012, Informed K12 (formerly Chalk Schools) has secured funding from prestigious organizations such as Stanford's StartX accelerator and Imagine K12, highlighting the strength of our vision. We are a growing company with 11-50 employees, offering numerous remote work opportunities across the US. Our mission to drive systemic change in school districts motivates us to continually improve and expand our services, offering exciting career paths for those passionate about education and technology. Informed K12 is an equal opportunity employer dedicated to diversity and inclusion. We proactively seek out talent from underrepresented groups and embrace a culture of collaboration and innovation.

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🔥 Director of Marketing
Posted 28 days ago

📍 CA, TX, NY/CT/NJ, IL

🧭 Full-Time

🔍 SaaS

  • 8+ years of experience taking SaaS products to market, capable of running and leading discrete functions alone or with direct reports.
  • Strong understanding of marketing principles and techniques, with a focus on product marketing, product positioning, messaging, and segmentation.
  • Strong experience in demand generation, events, and account-based marketing principles and techniques, with a focus on scaling programs in support of growth goals.
  • Excellent written and verbal communication skills with the ability to articulate complex concepts in a clear and concise manner.
  • Analytical mindset with proficiency in analyzing data and drawing actionable insights.
  • Demonstrated ability to collaborate effectively with cross-functional teams and drive projects to successful completion.
  • Demonstrated ability to align marketing priorities and tactics with high level company strategy and goals, effectively outline ideas and present business cases for resource/budget allocation.
  • Demonstrated ability to build and optimize marketing operations processes to improve efficiency and visibility across the funnel.
  • Collaborate with cross-functional teams to develop, refine, and implement comprehensive go-to-market strategies and awareness campaigns for new markets.
  • Craft compelling messaging and positioning that effectively communicates our value proposition to target audiences, adapting to each new territory as we launch, network, and build momentum.
  • Coordinate cross-functionally to create and execute marketing campaigns across various channels including email marketing, content marketing, events, social media, and more.
  • Together with our client-facing teams, develop and execute an account-based marketing (ABM) strategy that targets high-value prospects in alignment with pipeline generation goals.
  • Conduct market research and competitive analysis to identify opportunities, create compelling narratives for prospects and clients, and establish our point of view as a thought leader.
  • Create sales enablement materials such as presentations, white papers, and case studies to support the sales team in driving revenue growth.
  • Monitor, analyze, and report on key metrics and performance indicators to optimize marketing strategies, messaging, demand generation trends, and campaign-specific metrics to improve overall effectiveness.

Business AnalysisData AnalysisSalesforceGoogle AnalyticsCross-functional Team LeadershipProduct AnalyticsStrategic ManagementSEOPresentation skillsWritten communicationAccount ManagementVerbal communicationClient relationship managementBudgetingMarket ResearchMarketingLead GenerationDigital MarketingSaaSA/B testing

Posted 28 days ago
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📍 United States

🧭 Full-Time

💸 105000.0 - 142000.0 USD per year

🔍 Software/SaaS

  • A minimum of 4 years experience in project/program management at a software/SaaS company.
  • Robust critical and strategic thinking skills, with a proven ability to manage, analyze, and resolve complex client situations effectively.
  • Proven track record in building and nurturing strong internal and external relationships, including with senior-level executives across organizations.
  • Demonstrated ability to anticipate client needs, actively seeking opportunities to deliver added value and exceeding expectations.
  • Capability to thrive in fluid start-up environments, demonstrating comfort and effectiveness even in situations where processes and structures may not yet be well-defined.
  • A creative, entrepreneurial spirit, able to think outside the box to identify unique solutions and opportunities.
  • Spearhead project implementation by diligently adhering to the defined scope, driving continual enhancements, and delivering our software solutions.
  • Lead in designing robust, scalable architectures that meet specific business requirements, ensuring optimal outcomes and program success.
  • Establish strong rapport with district stakeholders to assess their business needs, advising them with suitable platform recommendations. Foster and maintain strategic relationships at all levels within the school districts, from Superintendents and their Cabinets to Program Directors and Administrative Assistants, ensuring seamless cross-functional interaction.
  • Maintain an in-depth knowledge of Informed K12’s product, keeping abreast with our product roadmap to better serve our clients' evolving needs.
  • Proactively manage accounts to identify potential risks, implement risk mitigation strategies, and resolve issues effectively for a successful project outcome
  • Architect and implement strategic program roadmaps for clients that drive value and align with their business objectives.
  • Act as the liaison between clients and our product teams, capturing and communicating their feedback and feature requests, to enhance the overall user experience.

Project ManagementData AnalysisProject CoordinationCross-functional Team LeadershipStrategyAgile methodologiesRelationship buildingAccount ManagementClient relationship managementRisk ManagementStakeholder managementStrategic thinkingChange ManagementCustomer SuccessSaaS

Posted about 1 month ago
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📍 California

🧭 Full-Time

💸 200000.0 USD per year

🔍 Educational Technology

  • Above all, an ability to quickly identify and clearly pitch value propositions to the right buyer at the right time.
  • 5+ years of experience demonstrating increasing responsibility in business development, partnerships, and mid-market to enterprise SaaS sales (K-12 Sales preferred but not required).
  • Start-up experience a plus, including (but not limited to) taking a new product to market and category creation.
  • Experience learning and selling to different markets.
  • Proven track record of success using a consultative or solution sales approach.
  • You are well-versed in how to manage a sales cycle, using your ability to listen and connect to make clients commit to next steps.
  • A quantifiable track record that illustrates your ability to stay organized, connect with buyers, and achieve on measurable goals.
  • Tangible experience selling to diverse buying groups, including experience navigating complex organizations and selling to highest-level decision-makers.
  • Exceptional communication skills, both written and verbal, you are able to sell a vision to diverse audiences fluidly.
  • Experience with a CRM, Salesforce preferred.
  • Ability to travel onsite to districts and conferences 30%-50% of the time.
  • Defining and implementing territory sales plans that strategically build a network of key clients, advocates, and extend market reach.
  • Consistently achieving or exceeding annual quota targets within the territory through new clients, upsells, and cross-selling.
  • Prospecting and managing pipeline with 3-6 month sales cycles and a dynamic buyer landscape.
  • Developing relationships with director and Superintendent-level roles through solution selling and in-person visits, while achieving buy-in from all relevant stakeholders.
  • Maximizing territory penetration and keeping abreast of industry and market dynamics affecting the selling environment.
  • Prioritizing and managing sales activities through our CRM database.
  • Collaborating with peers and customer success to achieve individual and team goals.
  • Representing Informed K12 at conferences and other networking events.

SalesforceAccount ManagementLead GenerationCRMSaaS

Posted about 2 months ago
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