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Marketing Operations Manager

Posted 3 months agoViewed

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💎 Seniority level: Manager, 2+ years

📍 Location: United States

🔍 Industry: ECommerce

🏢 Company: Constructor

🗣️ Languages: English

⏳ Experience: 2+ years

🪄 Skills: SalesforceGoogle AnalyticsData visualizationA/B testing

Requirements:
  • 2+ years of experience in marketing operations.
  • Strong knowledge and hands-on experience of marketing automation platforms, CRM systems (e.g., Salesforce), conversation tools, webinar, and ABM platforms.
  • Proficiency in Google Analytics, data visualization tools, and reporting software.
  • Experience with A/B testing, lead scoring, and attribution modeling.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Excellent communication, project management, and problem-solving abilities.
Responsibilities:
  • Oversee and manage the marketing technology stack and any other additional new platforms.
  • Design, manage and optimize marketing automation workflows to drive lead nurturing, scoring, and conversion.
  • Ensure seamless data integration across marketing and sales tools to enable accurate data collection for reporting and attribution.
  • Collaborate with marketing teams to support the setup, tracking and reporting of campaigns across email, webinars, events, social media, paid media, and other digital channels.
  • Monitor and analyze campaign performance, providing insights and recommendations for optimization.
  • Manage A/B testing and other experiments to improve campaign effectiveness.
  • Optimize lead scoring, routing, and data enrichment processes to enhance sales and marketing alignment.
  • Maintain data hygiene and accuracy of within Hubspot and Salesforce.
  • Work closely with sales operations to improve lead conversion rates and pipeline efficiency.
  • Develop real-time dashboards and reports to track key performance indicators (KPIs) and marketing ROI.
  • Provide insights into the customer journey, marketing performance and attribution.
  • Continuously refine data analysis methodologies to support data-driven decision-making.
  • Identify opportunities to streamline marketing workflows, reduce inefficiencies and improve operational scalability.
  • Ensure best practices are followed in marketing operations, compliance, and data governance (GDPR, CCPA, etc.).
  • Work cross-functionally with sales, product, and customer success teams to enhance marketing effectiveness.
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