Senior Product Marketing Manager

Posted 19 days agoViewed

💎 Seniority level: Senior, 12 years with bachelor's degree or 10 years with master's degree

📍 Location: United States

💸 Salary: 143200.0 - 214800.0 USD per year

🔍 Industry: Healthcare / Immune Medicine

🏢 Company: Adaptive Biotechnologies👥 501-1000💰 $125,000,000 Post-IPO Debt over 2 years ago🫂 Last layoff over 2 years agoBiotechnology Therapeutics Health Care

🗣️ Languages: English

⏳ Experience: 12 years with bachelor's degree or 10 years with master's degree

🪄 Skills: Project ManagementData AnalysisContent creationCross-functional collaborationMarket ResearchMarketingStakeholder managementDigital MarketingBudget management

Requirements:

Bachelor’s degree plus 12 years of related experience or master’s degree plus 10 years of related experience.
Minimum of 8 years in a Marketing team within a highly regulated healthcare environment.
At least 3 years of experience in oncology/hematology/immunology.
Proven success in complex marketing strategy execution, encompassing digital promotion and market research.
Significant experience managing external vendors and delivering projects on-time and within budget.
Experience in cross-functional product launch planning.
Ability to analyze scientific publications and translate clinical data into promotional narratives.
Strong interpersonal skills and ability to communicate effectively with diverse stakeholders.
Self-starter with project leadership abilities, capable of working both autonomously and collaboratively.
Excellent communication and presentation skills.

Responsibilities:

Partner with clonoSEQ Marketing leadership to develop impactful annual business plans, including budgets and tactical plans.
Lead patient marketing tactical efforts to educate patients on the clinical value of clonoSEQ.
Collaborate with Sales, Medical Affairs, Customer Operations, and other stakeholders to execute strategies for new product offerings.
Manage agency partners on marketing collateral projects, providing strategic direction and feedback.
Establish and socialize key patient audience KPIs to ensure alignment with business objectives.
Manage all projects and external vendors within specified budgets and timelines.
Work with Sales Training for optimal rollout of initiatives and participate in field activities.
Maintain a broad understanding of market landscape and industry trends.

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Senior Product Marketing Manager

Requirements:

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