Senior Product Marketing Manager

Posted 4 months agoViewed

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💎 Seniority level: Senior, 4+ years

📍 Location: United States, UK, Singapore

💸 Salary: 130000.0 - 155000.0 USD per year

🔍 Industry: B2B SaaS

🏢 Company: OneSignal👥 101-250💰 Series C about 2 years agoDigital Marketing Messaging SaaS Marketing Automation Software

⏳ Experience: 4+ years

🪄 Skills: Data AnalysisProduct ManagementProduct AnalyticsREST APICommunication SkillsAnalytical SkillsCollaborationMarketingStakeholder managementCustomer SuccessSaaSA/B testing

Requirements:

4+ years product marketing experience, ideally at a B2B SaaS or developer-tool company
Excellent written, verbal, and visual communication skills with an insane attention to detail
Experience managing and executing cross-functional projects with a variety of stakeholders and moving pieces
Preference for experience with Product Led Growth company, global customer base, and a freemium model

Responsibilities:

Drive the go-to-market strategy and narrative for our product portfolio
Own and contribute to product and feature launches and cross-functional rollout
Clearly articulate the product’s value, benefits, use cases, and how we solve customers’ needs to a global audience
Create compelling messaging, positioning, narratives, and enablement materials, including emails, blog posts, newsletters, decks, webinars, presentations, landing pages, website updates, product tours, one pagers, etc.
Enable and educate Sales on product positioning and how it solves known customer pain points
Collaborate closely with PMs, Design, Engineering, Marketing, and Sales to help drive go-to-market strategy with a customer-first mindset
Directly interact with customers through support channels, surveys, and 1 on 1 conversations
Analyze insights across the market, competitors, customer success, and sales to help inform and develop the product roadmap
Dive into the data to understand how our customers use our products to drive demand and adoption of the product, and evolve the pain points OneSignal solves
Help improve onboarding, retention, activations and upsell
Analyze the competitive landscape and their positioning, industry trends, and thought leaders
Evolve how OneSignal positions and messages our product to gain market share

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