- Own strategy and execution across paid channels from awareness through to retargeting.
- Manage SEO and GEO visibility strategy, including keyword research and AI-driven search influence.
- Lead conversion rate optimization (CRO) programme and manage the website as a growth asset.
- Develop and maintain attribution frameworks and marketing analytics reporting.
- Collaborate with the content team on acquisition-focused messaging and copy.
- Work with sales to coordinate account-based marketing activity against target segments.
SEOHubSpot