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Senior Product Marketing Manager

Posted 7 days agoViewed

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💎 Seniority level: Senior

🔍 Industry: Fintech

🏢 Company: Paddle

🗣️ Languages: English

Requirements:
  • Exceptional research and writing skills
  • A strategic thinker with the ability to drive GTM plans aligned with market needs and business objectives
  • Have strong critical thinking mindset with the ability to objectively analyze and evaluate information to form a reasoned judgment and connect the dots
  • The ability to collaborate effectively with people across all levels and functions of an organization
  • Experience producing content across formats and working with different kinds of creatives (writers, videographers, illustrators, graphic designers)
  • Have had some experience in competitive intelligence and analysis
Responsibilities:
  • Work with the Head of Product Marketing to implement a comprehensive product marketing strategy aligned with overall business objectives.
  • Define the value proposition of our products and develop messaging that highlights unique features, benefits, and competitive advantages.
  • Serve as a key liaison between the product management team and the marketing team, ensuring effective communication and collaboration.
  • Conduct comprehensive market research and gather customer insights to analyze the competitive landscape and identify opportunities for product growth and improvement.
  • Develop high-quality marketing content, including product sheets, whitepapers, case studies, and presentations to support product launches and ongoing marketing efforts.
  • Coordinate and execute product launches, working closely with cross-functional teams to ensure successful go-to-market strategies.
  • Monitor and analyze the performance of product marketing initiatives, providing regular reports and insights to the Head of Product Marketing and other stakeholders.
  • Stay informed about industry trends, emerging technologies, and competitive landscape to contribute to positioning the company as a thought leader in the market.
  • Proactively identify areas for improvement in product marketing processes and strategies, recommending and implementing changes as appropriate.
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