Senior Product Marketing Manager - In Residence

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Requirements:

• 5-10 years of professional experience in product marketing roles within the B2B SaaS industry
• Experience as a first product marketer (ideally across 2+ industries)
• Proven success in product marketing for SaaS, particularly in hybrid or sales-led models
• Experience driving growth at vertical SaaS companies, from $5M to $30M ARR
• Be industry agnostic and adaptable because you will be entering a new vertical market
• A consultative mindset paired with hands-on operational experience
• Adept at leading cross-functional plan execution
• Be a storyteller with strong presentation skills
• Excellent written and verbal communication skills
• A GSD attitude: Get Stuff Done with speed and thoughtfulness
• High emotional intelligence and a knack for building lasting relationships
• Alignment with our core values: "Will to win and win with love," "Live full lives," "Candor means we care," "Think big, then think bigger," "Entrepreneurs at heart," and "Data insights drive action."

Responsibilities:

• Define target segments and buyer personas
• Create compelling product positioning, value propositions, and messaging frameworks
• Ensure that we have the right tools in place to quantify and measure impact
• Establish and embed the product marketing function as a cross-functional driver by educating teams on its value and creating scalable frameworks for positioning, messaging, enablement, and launches
• Develop sales and customer success enablement materials, including presentations, battle cards, and demo scripts
• Elevate product launch processes, creating go-to-market strategies and impactful launch materials