Own organic and AI discoverability strategy from brand awareness to category-level consideration.
Audit traditional search presence, AI-generated responses, and LLM citation patterns, then maintain a prioritized roadmap.
Translate organic and AI visibility data into content decisions for Brand, PMM, and Growth.
Work with Creative, Social, and PR to structure, frame, and distribute content for search engines and LLMs.
Partner with PMM to align messaging, terminology, and topics Paddle wants to be known for.
Steer business-as-usual content updates and refreshes, draft first versions for review with AI, and provide SEO and AEO input on new content.
Define and track discoverability metrics, including AI citation share, share of voice in LLM outputs, and organic visibility trends.
Connect organic and AI visibility to commercial goals and influence pipeline through prioritized content and topics.
SEOCross-functional collaboration
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About Paddle
Paddle transforms how software companies manage payments, subscriptions, and tax compliance globally. You will join a platform that serves over 6,000 software sellers across 245 territories, simplifying complex financial operations. We process hundreds of millions of dollars monthly, handling everything from checkout to fraud protection. Our unified approach lets businesses focus on innovation, not payment fragmentation. Backed by $293 million in funding, we are pioneering the Merchant of Record model for digital products.
How We Work
Paddle operates as a digital-first company, giving you the flexibility to choose how and where you work. We champion a hybrid model, offering stylish hubs in major cities like London, Lisbon, and Boston for collaboration. Our unique "Navigate" benefit allows you to work from a different country for up to 45 days annually. This supports work-life balance and broadens your perspective. Our culture is built on transparency, collaboration, and mutual respect, guided by values like "Paddle Together" and "Paddle Simply."
Engineering at Paddle
Engineering at Paddle means solving financially-critical challenges for a global customer base. Our system processes vast payment volumes each month. You will contribute to a high-traffic, event-driven system, utilizing Go for backend and TypeScript/React for frontend development. We use AWS infrastructure, Snowflake, DBT, and Fivetran for robust analytics. We explore AI-powered features, integrating them into products and workflows. Engineers take initiative, owning projects from concept to deployment. You will collaborate across teams, driving quality, reliability, and performance.
Why Join Us
Shape the future of payments for thousands of software companies worldwide.
Work in a flexible, digital-first environment with global remote work options.
Solve complex, high-impact technical and product challenges daily.
Grow your skills with an annual learning fund and continuous development opportunities.
Contribute to a transparent, collaborative culture valuing every individual perspective.
Benefits & Perks
Competitive compensation and share options
Unlimited holidays
4 months paid family leave (gender-neutral)
Annual learning fund for professional development
Private health insurance and mental health support
Home workstation budget
Season ticket loans, cycle-to-work scheme, childcare vouchers