Partner with Media Partners to understand client objectives, KPIs, targeting needs, and campaign strategies.
Provide guidance on digital advertising capabilities, campaign structure, targeting, and tactic recommendations.
Review campaign proposals for alignment with client objectives and product capabilities.
Guide Media Partners on messaging, creative best practices, and targeting across programmatic, social, and SEM.
Coordinate campaign requirements, including creative assets, pixels, KPIs, budgets, and flight dates.
Oversee insertion order accuracy and coordinate with centralized buying teams to ensure campaigns are trafficked and launched accurately.
Monitor campaign performance, pacing, and delivery, and work with internal teams on optimizations and issue resolution.
Provide performance insights, reporting, and strategic recommendations to Media Partners.
Manage campaign revisions and identify opportunities for upsells, renewals, and continued revenue growth.
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About Townsquare Ignite
Townsquare Ignite pioneers digital advertising solutions, helping businesses of all sizes find and engage their ideal customers. Through a proprietary programmatic advertising platform and in-house demand and data management capabilities, they craft precise, cross-platform campaigns. They serve local, mid-market, and national clients, leveraging a vast network of over 1,100 inventory sources and delivering billions of impressions daily. You'll find their work across desktop, mobile, apps, streaming TV, email, paid search, and social media, driving tangible outcomes for their diverse client base.
How We Work
Townsquare Ignite fosters a culture of continuous growth and collaboration. They emphasize mutual support and professional development, encouraging team members to push boundaries and achieve their goals. The company values its employees, stating "YOU Matter" as a core principle, which means every team member's contributions are impactful and respected. You'll join a team that values open communication, transparency, and a willingness to take risks and learn from failures. They also offer a remote work program.
Engineering at Townsquare Ignite
At Townsquare Ignite, you'll work with cutting-edge advertising technology. Their in-house trading desk integrates with six major Demand Side Platforms (DSPs), providing access to over 1,100 inventory sources and fueling over 280 billion impressions per day. They utilize data management platforms (DMPs) to build custom audience segments and integrate CRM data, enabling precise targeting and lookalike modeling. Analytics tools provide both high-level overviews and in-depth data analysis for campaign optimization. You'll contribute to a proprietary digital programmatic advertising platform, a key driver of the company's growth.
Why Join Us
Drive real impact by shaping effective digital advertising strategies for a diverse client base.
Grow professionally within a company that prioritizes internal promotions and comprehensive training.
Contribute to the fastest-growing revenue and profit driver within Townsquare Media.
Collaborate with a supportive and transparent team that values your contributions and encourages innovation.