Media Buyer, Home Services Specialist

Bachelor’s degree or equivalent work experience required. 2+ years of experience managing paid media campaigns (Google Ads, Meta, or programmatic). Experience in Home Services marketing or other lead-gen verticals strongly preferred. Proven success managing performance-based campaigns focused on lead generation and conversion optimization. Deep understanding of Google Ads, LSAs, Meta Ads Manager, and conversion tracking (Google Tag Manager, GA4). Strong analytical skills — comfortable using Excel/Sheets and data visualization tools. Excellent communication and presentation skills. Organized, detail-oriented, and proactive with a strong sense of ownership and accountability.

Strategically plan, launch, and optimize Google Ads (Search, LSAs, YouTube) and Meta campaigns to drive qualified leads and booked jobs. Manage and analyze daily performance metrics such as CPL, cost per lead, conversion rate, and ROI. Identify underperforming campaigns and implement data-driven optimizations to improve lead quality and lower acquisition costs. Maintain and monitor budget pacing, keyword strategies, ad copy testing, audience targeting, and geo-optimizations. Stay on top of Home Services advertising compliance policies. Partner with the Account Management team to deliver strategic recommendations and campaign performance insights to clients. Attend client calls as needed to explain campaign performance, optimizations, and strategy direction. Collaborate with Sales and Creative teams to align messaging, targeting, and landing page strategy. Contribute to new campaign launches for incoming clients. Build comprehensive reports and dashboards highlighting key KPIs. Translate campaign data into actionable insights and present findings to internal stakeholders and clients. Continuously test new ad formats, bidding strategies, and landing page experiences.