- Manage day-to-day operations within Pardot (Salesforce Account Engagement), including campaign setup, lead scoring, segmentation, and email automation.
- Develop and execute email marketing campaigns focused on lead nurturing and customer retention.
- Ensure Pardot and Salesforce integration is seamless for accurate lead tracking.
- Implement and maintain cross-platform analytics tracking across all marketing channels.
- Build and maintain reporting dashboards in Salesforce.
- Audit tracking setups regularly across Google Analytics, Pardot, and Salesforce.
- Design and execute digital marketing campaigns with accurate performance measurement.
- Maintain automated email outreach and marketing automation documentation.
- Evaluate and recommend new marketing tools or integrations.
SQLHTMLCSS+4 more