Outbound Marketing Specialist

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Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-4 years of outbound marketing experience in logistics, transportation, or supply chain services.
• Experience in using B2B outbound marketing tools, such as LinkedIn Sales Navigator.
• Excellent communication skills for crafting industry-specific messaging.
• Familiarity with CRM tools (e.g., Salesforce, HubSpot) and email marketing platforms.
• Strong analytical skills for assessing campaign performance.
• Knowledge of B2B marketing and lead generation techniques specific to logistics.
• Experience working with logistics-related technologies or platforms.
• Familiarity with regulatory and compliance requirements in logistics.
• Understanding of digital marketing and account-based marketing strategies.

Responsibilities:

• Design and implement targeted outbound marketing campaigns highlighting logistics services.
• Conduct cold outreach via email and phone to potential clients in the logistics industry.
• Collaborate with sales and business development teams to identify target industries and decision-makers.
• Measure and analyze the success of outbound campaigns by monitoring key performance indicators.
• Manage campaigns in the CRM platform and ensure accurate tracking of interactions.
• Support outbound marketing initiatives around industry events and trade shows.
• Manage social media channels, primarily focusing on LinkedIn.