Job Details
- Languages
- English
- Experience
- 2-4 years
- Required Skills
- Business DevelopmentSalesforceGoogle AnalyticsProduct DevelopmentStrategyCommunication SkillsAnalytical SkillsCollaboration
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2-4 years of outbound marketing experience in logistics, transportation, or supply chain services.
- Experience in using B2B outbound marketing tools, such as LinkedIn Sales Navigator.
- Excellent communication skills for crafting industry-specific messaging.
- Familiarity with CRM tools (e.g., Salesforce, HubSpot) and email marketing platforms.
- Strong analytical skills for assessing campaign performance.
- Knowledge of B2B marketing and lead generation techniques specific to logistics.
- Experience working with logistics-related technologies or platforms.
- Familiarity with regulatory and compliance requirements in logistics.
- Understanding of digital marketing and account-based marketing strategies.
Responsibilities
- Design and implement targeted outbound marketing campaigns highlighting logistics services.
- Conduct cold outreach via email and phone to potential clients in the logistics industry.
- Collaborate with sales and business development teams to identify target industries and decision-makers.
- Measure and analyze the success of outbound campaigns by monitoring key performance indicators.
- Manage campaigns in the CRM platform and ensure accurate tracking of interactions.
- Support outbound marketing initiatives around industry events and trade shows.
- Manage social media channels, primarily focusing on LinkedIn.
