Outbound Marketing Specialist

Bachelor's degree in Marketing, Business, Communications, or a related field. 2-4 years of outbound marketing experience in logistics, transportation, or supply chain services. Experience in using B2B outbound marketing tools, such as LinkedIn Sales Navigator. Excellent communication skills for crafting industry-specific messaging. Familiarity with CRM tools (e.g., Salesforce, HubSpot) and email marketing platforms. Strong analytical skills for assessing campaign performance. Knowledge of B2B marketing and lead generation techniques specific to logistics. Experience working with logistics-related technologies or platforms. Familiarity with regulatory and compliance requirements in logistics. Understanding of digital marketing and account-based marketing strategies.

Design and implement targeted outbound marketing campaigns highlighting logistics services. Conduct cold outreach via email and phone to potential clients in the logistics industry. Collaborate with sales and business development teams to identify target industries and decision-makers. Measure and analyze the success of outbound campaigns by monitoring key performance indicators. Manage campaigns in the CRM platform and ensure accurate tracking of interactions. Support outbound marketing initiatives around industry events and trade shows. Manage social media channels, primarily focusing on LinkedIn.