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Marketing Operations Specialist

Posted 3 months agoViewed

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💎 Seniority level: Middle, 2-4 years

📍 Location: India

🔍 Industry: Logistics and freight forwarding

🏢 Company: ShipaLogisticsTransportationSupply Chain Management

⏳ Experience: 2-4 years

🪄 Skills: SQLHTMLCSSKibanaSalesforceGoogle AnalyticsTableauStrategyData scienceAnalytical SkillsCollaborationA/B testing

Requirements:
  • Bachelor's degree in Marketing, Business, Data Science, or a related field.
  • 2-4 years of experience in marketing operations.
  • Strong focus on Pardot (Salesforce Account Engagement) and CRM platforms.
  • Experience in analytics tracking for digital channels.
  • Familiarity with A/B testing methods.
  • Proficiency in Salesforce and marketing automation platforms.
  • Strong analytical skills and dashboard/report creation in Salesforce.
  • Experience with Google Analytics and UTM tracking.
  • Ability to manage multiple projects with attention to detail.
Responsibilities:
  • Manage day-to-day operations within Pardot, including campaign setup and lead scoring.
  • Develop and execute email marketing campaigns for lead nurturing.
  • Ensure seamless integration between Pardot and Salesforce for lead tracking.
  • Implement analytics tracking across marketing channels.
  • Build and maintain Salesforce reporting dashboards for campaign insights.
  • Design and execute digital marketing campaigns with tracking.
  • Maintain a clean email marketing automation flow.
  • Manage and optimize the lead database and collaborate with the sales team.
  • Document all automated email outreach and marketing processes.
  • Evaluate new marketing tools and stay updated on platform best practices.
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