Marketing Operations Specialist

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Requirements:

• Bachelor's degree in Marketing, Business, Data Science, or a related field.
• 2-4 years of experience in marketing operations.
• Strong focus on Pardot (Salesforce Account Engagement) and CRM platforms.
• Experience in analytics tracking for digital channels.
• Familiarity with A/B testing methods.
• Proficiency in Salesforce and marketing automation platforms.
• Strong analytical skills and dashboard/report creation in Salesforce.
• Experience with Google Analytics and UTM tracking.
• Ability to manage multiple projects with attention to detail.

Responsibilities:

• Manage day-to-day operations within Pardot, including campaign setup and lead scoring.
• Develop and execute email marketing campaigns for lead nurturing.
• Ensure seamless integration between Pardot and Salesforce for lead tracking.
• Implement analytics tracking across marketing channels.
• Build and maintain Salesforce reporting dashboards for campaign insights.
• Design and execute digital marketing campaigns with tracking.
• Maintain a clean email marketing automation flow.
• Manage and optimize the lead database and collaborate with the sales team.
• Document all automated email outreach and marketing processes.
• Evaluate new marketing tools and stay updated on platform best practices.