Marketing Operations Specialist

Bachelor's degree in Marketing, Business, Data Science, or a related field. 2-4 years of experience in marketing operations. Strong focus on Pardot (Salesforce Account Engagement) and CRM platforms. Experience in analytics tracking for digital channels. Familiarity with A/B testing methods. Proficiency in Salesforce and marketing automation platforms. Strong analytical skills and dashboard/report creation in Salesforce. Experience with Google Analytics and UTM tracking. Ability to manage multiple projects with attention to detail.

Manage day-to-day operations within Pardot, including campaign setup and lead scoring. Develop and execute email marketing campaigns for lead nurturing. Ensure seamless integration between Pardot and Salesforce for lead tracking. Implement analytics tracking across marketing channels. Build and maintain Salesforce reporting dashboards for campaign insights. Design and execute digital marketing campaigns with tracking. Maintain a clean email marketing automation flow. Manage and optimize the lead database and collaborate with the sales team. Document all automated email outreach and marketing processes. Evaluate new marketing tools and stay updated on platform best practices.