- Develop and execute North America field marketing plans aligned to business priorities, Sales objectives, target accounts, partner opportunities, and customer growth goals.
- Manage executive events, webinars, trade shows, partner activations, and customer programs from initial brief through follow-up and performance reporting.
- Partner with Sales and Business Development to identify priority accounts, define audiences, and build engagement plans.
- Coordinate with Sales, executives, marketing teams, and external agencies on strategic partners and regional activations.
- Manage vendors, venues, registration, attendee tracking, lead capture, timelines, purchase orders, and budgets.
- Use Salesforce, Marketo, Knak, Outreach, and related tools to improve targeting, program effectiveness, and follow-up.
- Track registration, attendance, engagement, meetings, pipeline influence, and other program outcomes; share insights and recommendations.
- Build repeatable processes and identify opportunities to improve program quality, stakeholder communication, and follow-up.
Project ManagementSalesforce