- Own the marketing technology stack end to end from tool selection to implementation and integration.
- Steer the AI roadmap for the marketing function and drive adoption of AI and automation for workflows.
- Partner with Sales Operations and Business Development to align GTM processes and data utilization.
- Manage data hygiene, privacy compliance, data architecture, and reporting standards.
- Own lead management workflows including enrichment, scoring, and handover processes.
- Collaborate with stakeholders to optimize campaign, email, and event management operations.
- Lead and develop the Marketing Operations team by setting vision and priorities.