- Own the connected GTM systems, including CRM, CPQ, marketing automation, and sales-engagement tools.
- Assess business requests, identify the underlying problem, propose options, explain trade-offs, and push back when appropriate.
- Replace recurring manual work with automation or self-service tools.
- Build automations, small tools, and integrations using maintainable approaches.
- Maintain a lean, trustworthy data model and enforce data quality at data entry.
- Keep integrations reliable through native connectors or custom integrations with API limits, error handling, and monitoring.
- Use AI tools to build, investigate issues, and speed up routine work.
- Provide EMEA-hours support for the GTM stack and identify fixes based on observed issues.
- Document changes and follow change management from sandbox to production.