- Develop growth strategies and repeatable acquisition channels that produce qualified applications.
- Find, pitch, sign, and activate affiliates, event partners, referral channels, and other distribution relationships.
- Turn founders' and operators' personal-brand reach, especially LinkedIn, into a path from attention to application.
- Own newsletter strategy and campaigns, the website and funnel, VSL and application flow, and content conversion paths.
- Plan, launch, and optimize performance marketing if the company pursues paid channels.
- Instrument the funnel from first touch through application and sale, identify leaks, and improve conversion.
- Run weekly growth reviews covering pipeline, partner performance, cost per qualified application, and next steps.
- Direct contractors, agencies, and cross-functional teammates, and scale the role into a team when justified by results.
HubSpot