Senior Manager, Lifecycle Marketing & CRM Strategy
New
G
Golden Pet BrandsPet Care
Remote or Hybrid (El Segundo, CA and/or Burbank/North Hollywood, CA)Full-TimeManager
Salary$104,000-$130,000, plus bonus potential
Apply NowOpens the employer's application page
Job Details
- Experience
- 8+ years
- Required Skills
- A/B testing
Requirements
- 8+ years of experience in lifecycle marketing, CRM, or retention-focused roles.
- Deep, hands-on experience with Klaviyo and Attentive.
- Strong analytical skills with the ability to turn data into actionable insights.
- Expertise in audience segmentation, testing frameworks, and lifecycle optimization.
- Proven ability to balance strategy with hands-on execution in a fast-paced environment.
- Strong cross-functional collaboration skills.
- Experience managing lifecycle programs for a portfolio of brands.
Responsibilities
- Lead lifecycle marketing strategy across email and SMS with a focus on retention, LTV, and winback.
- Build and optimize automated flows including welcome, post-purchase, replenishment, cross-sell, and winback.
- Serve as the go-to subject matter expert for CRM platform capabilities and data-driven segmentation.
- Lead A/B and multivariate testing to improve engagement and conversion performance.
- Partner with Acquisition, CX, Data, and Retail teams to build CRM-driven experiences such as quizzes and onboarding flows.
- Provide email and SMS sales projections by SKU to the supply chain team.
- Translate business needs into scalable lifecycle solutions using customer data.
View Full Description & ApplyYou'll be redirected to the employer's site
