Senior Lifecycle Marketing Manager
New
C
CalendlyB2B SaaS
RemoteFull-TimeSenior
SalaryTier 1: $187,272 - $253,368; Tier 2: $171,666 - $232,254; Tier 3: $156,060 - $211,140 USD
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Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementData AnalysisA/B testing
Requirements
- 7+ years of experience in lifecycle marketing, with a focus on customer growth, retention, and engagement, ideally within a B2B SaaS or product-led growth environment.
- Demonstrated success driving customer adoption, engagement, retention, and long-term customer value through strategic lifecycle marketing.
- Experience developing lifecycle strategies for new product launches, feature adoption, or other strategic growth initiatives.
- Exceptional strategic thinking and analytical skills, with the ability to identify opportunities, navigate ambiguity, and independently develop lifecycle strategies from concept through execution.
- Expertise with lifecycle marketing platforms (Braze preferred), customer segmentation, personalization, experimentation, and performance analysis.
- Strong ability to interpret customer behavior and product usage data, translating insights into actionable strategies that drive measurable business impact.
- Expertise in crafting personalized, customer-first messaging that aligns with customer needs and encourages meaningful product engagement.
- Proven experience designing and scaling experimentation programs, including hypothesis development, A/B testing, performance measurement, and optimization.
- Exceptional project management skills, with the ability to manage multiple initiatives, prioritize effectively, and meet deadlines.
- Strong collaboration and influence skills, with the ability to partner across Product, Product Marketing, Customer Success, Analytics, Engineering, and Growth Marketing to drive customer and business outcomes.
Responsibilities
- Own lifecycle strategy for high-impact customer initiatives, developing sophisticated customer journeys that drive product adoption, engagement, expansion, retention, and long-term customer value.
- Lead lifecycle strategy for new product launches and feature releases, partnering closely with Product, Product Marketing, Customer Success, and Analytics to maximize customer adoption and long-term engagement.
- Develop personalized lifecycle programs that deliver the right message at the right time, primarily through email while thoughtfully leveraging complementary customer touchpoints where appropriate.
- Build a culture of experimentation by developing hypotheses, designing rigorous tests, measuring impact, and translating learnings into scalable improvements across the customer lifecycle.
- Synthesize customer behavior, product usage, and experimentation results to identify gaps, uncover growth opportunities, and influence lifecycle strategy.
- Partner cross-functional with Product, Product Marketing, Customer Success, Analytics, Engineering, and Growth Marketing to deliver cohesive, customer-centric experiences.
- Champion customer-first thinking, ensuring every lifecycle experience helps customers realize value faster, deepen product adoption, and achieve better outcomes.
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