- Develop segmentation and channel strategies for assigned CRM campaigns.
- Write copy and develop creative briefs to guide graphic designers.
- Build and launch email and SMS campaigns, including automated journeys, within Iterable.
- Monitor campaign performance metrics and iterate based on analytical insights.
- Architect and execute A/B testing for messaging and creative optimization.
- Collaborate with Analytics and Engineering to establish dashboards and data feeds.
- Represent the Lifecycle team in cross-functional project environments.