- Define and execute the enterprise data strategy aligned with growth, retention, and profitability goals.
- Own and evolve the data stack, pipelines, tooling, and architecture.
- Lead the development and governance of the customer data platform.
- Develop predictive and prescriptive models for lifecycle marketing, retention, and LTV forecasting.
- Lead, mentor, and scale a high-performing team of analysts and data scientists.
- Advance experimentation capabilities and drive rigor in test-and-learn methodologies.
- Establish executive dashboards and KPI frameworks for business health.
- Oversee data quality, governance, and PII compliance in coordination with Legal and Engineering.