- Identify and prioritize industry events aligned with business goals.
- Develop a strategic event calendar to drive pipeline, retention, and brand awareness.
- Create integrated, localized events that deliver ROI and brand impact.
- Develop creative, high-quality event concepts and lead end-to-end event logistics.
- Ensure brand consistency across all experiences.
- Partner with stakeholders to host roundtables, meetups, and forums.
- Define and track KPIs, report on event impact, and refine strategy.
- Act as the connective tissue between Marketing, Sales, and Product.
- Lead cross-functional project management to maintain alignment.
- Share field insights to guide messaging and product strategy.
- Support GoFundMe’s annual flagship event, Collaborative.
Project ManagementSalesforce