Lifecycle Marketing Manager
New
O
Orbit TalentWomen's Wellness
Remote (U.S.)Full-TimeMiddle
Salary50,000 - 80,000 USD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- Data analyticsA/B testing
Requirements
- 3+ years of hands-on Lifecycle Marketing or Email Marketing experience.
- Advanced experience with Klaviyo.
- Experience managing SMS marketing (Postscript preferred).
- Deep understanding of customer segmentation and lifecycle marketing.
- Experience building and optimizing automated customer journeys.
- Strong analytical mindset with experience interpreting retention metrics.
- Comfortable balancing strategy with hands-on execution.
- Experience designing and analyzing A/B tests.
- Strong copy instincts and understanding of consumer psychology.
Responsibilities
- Own and manage the Email and SMS marketing calendar across campaigns and automated flows.
- Build, optimize, and maintain lifecycle automations including Welcome, Abandoned Cart, Post-Purchase, and Winback flows.
- Develop and execute strategies to increase retention, subscription adoption, and customer lifetime value.
- Execute a structured experimentation roadmap covering subject lines, messaging, offers, and segmentation.
- Analyze lifecycle performance, build reporting dashboards, and surface actionable insights to leadership.
- Collaborate with Growth, Creative, Product, and Customer Experience teams to ensure brand alignment.
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