- Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives.
- Build, optimize, and maintain automated lifecycle flows including welcome series, appointment reminders, onboarding, win-back, and referral campaigns.
- Develop and manage advanced customer segmentation based on behavior, appointment history, engagement, and lifecycle stage.
- Create, build, test, and launch email and SMS campaigns while writing compelling, on-brand copy.
- Monitor, analyze, and optimize performance across key metrics like booking rates, retention, and attributed revenue.
- Maintain the Klaviyo account, manage event-based triggers, and ensure list hygiene and deliverability.
- Ensure all email and SMS programs comply with CAN-SPAM and TCPA regulations.