Fractional Lifecycle Marketing Manager
New
B
BarkbusPet Services
Global - Remote, Significant overlap with U.S. Eastern Time business hoursContractMiddle
Salary35 - 45 USD per hour
Apply NowOpens the employer's application page
Job Details
- Languages
- Fluent written and spoken English required
- Experience
- 3+ years
- Required Skills
- A/B testing
Requirements
- 3+ years of hands-on experience managing email and SMS marketing in Klaviyo.
- Proven experience building and optimizing automated lifecycle marketing programs.
- Strong understanding of retention strategy and customer segmentation.
- Experience designing responsive, conversion-focused emails within Klaviyo.
- Demonstrated ability to analyze campaign performance data to drive continuous improvement.
- Excellent copywriting and communication skills.
- High attention to detail with rigorous QA standards.
- Ability to work independently and manage multiple initiatives simultaneously.
- Experience with subscription-based or recurring service businesses (preferred).
- Familiarity with A/B testing frameworks and experimentation best practices (preferred).
- Basic HTML/CSS knowledge for email customization (preferred).
Responsibilities
- Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives.
- Build, optimize, and maintain automated lifecycle flows including welcome series, appointment reminders, onboarding, win-back, and referral campaigns.
- Develop and manage advanced customer segmentation based on behavior, appointment history, engagement, and lifecycle stage.
- Create, build, test, and launch email and SMS campaigns while writing compelling, on-brand copy.
- Monitor, analyze, and optimize performance across key metrics like booking rates, retention, and attributed revenue.
- Maintain the Klaviyo account, manage event-based triggers, and ensure list hygiene and deliverability.
- Ensure all email and SMS programs comply with CAN-SPAM and TCPA regulations.
View Full Description & ApplyYou'll be redirected to the employer's site
