Fractional Performance Marketing Manager
Based in United StatesContractMiddle
Salary50 - 75 USD per hour
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisDigital MarketingA/B testing
Requirements
- 5+ years of hands-on performance marketing experience with direct ownership of paid search and paid social campaigns.
- Proven experience managing multi-channel paid budgets with accountability for metrics such as ROAS, CPA, revenue, or pipeline contribution.
- Strong understanding of Google Ads/SEM and paid social platforms such as LinkedIn and Meta.
- Ability to analyze campaign data, identify trends, and translate insights into actionable recommendations.
- Strong testing mindset with experience developing creative, audience, and messaging experiments.
- Builder mentality with the ability to create processes, tools, and workflows that improve marketing performance.
- Ability to stay current with evolving technologies, advertising platforms, and digital marketing trends.
- Excellent communication skills with the ability to present performance insights and recommendations clearly.
Responsibilities
- Design, launch, and manage paid media campaigns across platforms including Google, Microsoft, Reddit, LinkedIn, and other relevant channels.
- Own the full performance marketing lifecycle, including campaign setup, audience targeting, bidding strategies, creative testing, and landing page optimization.
- Monitor campaign performance regularly and identify opportunities to improve revenue contribution, ROAS, CPA, and pipeline impact.
- Develop structured testing strategies for messaging, creative concepts, audiences, and campaign approaches.
- Collaborate with creative and marketing partners to develop compelling briefs and improve campaign performance.
- Analyze marketing data and provide clear recommendations on budget allocation, optimization opportunities, and growth strategies.
- Build and improve measurement frameworks, reporting processes, and performance dashboards.
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