Senior Manager, Customer Marketing & Advocacy
New
United StatesFull-TimeManager
Salary81,000 - 121,000 USD per year
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Job Details
- Experience
- 4–8 years
- Required Skills
- Project ManagementData AnalysisCRMCustomer Success
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or equivalent professional experience.
- 4–8 years of experience in customer marketing, lifecycle marketing, product marketing, customer success, or related B2B SaaS roles.
- Proven experience creating customer programs that support adoption, retention, expansion, and advocacy goals.
- Strong writing, storytelling, editing, and communication skills with the ability to create compelling customer narratives.
- Experience developing customer stories, webinars, lifecycle campaigns, newsletters, educational content, and advocacy initiatives.
- Ability to use customer data, engagement metrics, and customer health indicators to guide strategy and optimize programs.
- Strong project management skills with the ability to manage multiple stakeholders, priorities, and deadlines.
- Collaborative and customer-focused mindset with the ability to work effectively across Product, Sales, Marketing, Customer Success, and Events teams.
- Familiarity with CRM, marketing automation, webinar, community, review management, customer engagement, and AI-powered marketing tools.
- Experience in higher education, advancement, enrollment, student success, alumni engagement, fundraising, or education technology is strongly preferred.
Responsibilities
- Develop and lead customer marketing strategies focused on adoption, retention, expansion, advocacy, and customer satisfaction.
- Build customer lifecycle programs across onboarding, adoption, renewals, product launches, migrations, and key customer milestones.
- Create segmented customer communications based on audience, lifecycle stage, product usage, customer needs, and engagement levels.
- Develop customer-facing content including case studies, testimonials, newsletters, webinars, product guides, educational resources, and success stories.
- Build and scale advocacy programs including customer references, reviews, speaking opportunities, peer communities, and champion networks.
- Manage Voice of Customer programs, including surveys, interviews, advisory boards, and feedback initiatives.
- Translate customer insights into recommendations that support product strategy, messaging, positioning, and go-to-market activities.
- Measure and report on customer marketing performance, including engagement, adoption, advocacy, retention impact, and campaign effectiveness.
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