Lifecycle Marketing Manager
Brazil, Significant overlap during U.S. Eastern Time business hours.Part-TimeMiddle
Salary35 - 45 USD per hour
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Job Details
- Languages
- Fluent written and spoken English.
- Experience
- 3+ years
- Required Skills
- Data AnalysisHTMLCSSA/B testing
Requirements
- 3+ years of hands-on experience managing email and SMS marketing programs, preferably using Klaviyo or similar platforms.
- Proven experience designing, launching, and optimizing automated lifecycle campaigns and retention programs.
- Strong understanding of lifecycle marketing principles, customer segmentation, behavioral targeting, and retention strategies.
- Experience creating responsive, conversion-focused email campaigns.
- Ability to analyze campaign performance data and translate insights into actionable improvements.
- Excellent copywriting and communication skills.
- Strong attention to detail and commitment to rigorous testing and quality assurance.
- Ability to work independently, prioritize tasks, and manage multiple projects effectively.
- Fluent written and spoken English.
- Availability to work with significant overlap during U.S. Eastern Time business hours.
- Experience with subscription-based or service-based businesses is preferred.
- Familiarity with A/B testing methodologies and basic HTML/CSS knowledge is a plus.
Responsibilities
- Develop and manage the overall lifecycle marketing strategy, including campaign calendars, customer journeys, retention initiatives, and engagement programs.
- Build, optimize, and maintain automated lifecycle flows such as welcome journeys, onboarding, appointment reminders, and reactivation campaigns.
- Create and manage advanced customer segments based on behavioral data, engagement patterns, and customer history.
- Plan, write, build, test, and launch high-performing email and SMS campaigns focused on engagement and revenue growth.
- Conduct ongoing testing and optimization of messaging, timing, offers, and creative elements.
- Analyze lifecycle performance metrics including bookings, retention, conversion rates, and deliverability.
- Manage and maintain lifecycle marketing platforms, customer data, and integrations.
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