Customer Marketing Manager
New
Based in the United States, flexibility across U.S. time zonesFull-TimeMiddle
Salary120,000 - 150,000 USD per year
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Job Details
- Required Skills
- Project ManagementSalesforceData analyticsHubSpot
Requirements
- Proven experience owning customer marketing, customer advocacy, or lifecycle marketing programs within a B2B SaaS environment.
- Experience creating and managing customer communications, webinars, case studies, reference programs, and engagement campaigns.
- Strong understanding of how customer marketing contributes to retention, expansion revenue, and customer success.
- Excellent storytelling and writing skills, with the ability to transform customer experiences into compelling marketing assets.
- Ability to build strong relationships with customers and internal stakeholders across Customer Success, Sales, Product, and Marketing.
- Strong project management skills with the ability to manage multiple initiatives and deadlines simultaneously.
- Experience with marketing automation and CRM platforms, including HubSpot; Salesforce experience is a plus.
- Understanding of customer lifecycle strategies and post-sale engagement programs.
- Strong analytical skills and ability to measure campaign performance against business goals.
- Comfortable using AI tools and building workflows that improve efficiency and marketing outcomes.
- Ability to work independently and thrive in a fully remote environment.
Responsibilities
- Develop and execute customer lifecycle marketing programs that drive product adoption, expansion opportunities, and customer engagement.
- Own customer email communications, including newsletters, feature announcements, adoption campaigns, and targeted upsell initiatives.
- Build and optimize new customer onboarding programs to accelerate time-to-value and encourage early product adoption.
- Plan, produce, and manage customer webinars, including content strategy, speaker coordination, promotion, execution, and follow-up.
- Establish and support a Customer Advisory Board by recruiting participants, managing sessions, and translating insights into business opportunities.
- Develop customer advocacy programs, including testimonials, case studies, customer stories, and video content.
- Manage customer reference programs by connecting sales opportunities with appropriate customer advocates.
- Foster customer community initiatives that strengthen engagement and create meaningful peer connections.
- Manage review generation programs across platforms such as G2, Gartner Peer Insights, and similar channels.
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