Head of Demand Generation & Growth Marketing

New

CrestaB2B SaaS Marketing

United States (Remote)Full-TimeManager

SalaryOTE Range: $280k-$330k. Compensation for this position includes a Base, Bonus + Equity.

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Job Details

7+ years of progressive experience in B2B SaaS marketing.
At least 3 years in a growth leadership role.
Bachelor’s degree in Computer Science, Marketing, Business, or related field.
Proven track record of owning pipeline and revenue targets.
Experience working with enterprise buyer journeys and ABM motions.
Proficiency with Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay, n8n, and SEMrush.
Experience with dashboarding tools such as Looker or Tableau.
Deep analytical expertise and understanding of data architecture.
Experience managing internal teams and agencies.
MBA or advanced degree is a plus.

Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, and product-led initiatives.
Lead and optimize growth marketing across channels with a focus on efficiency, scalability, and ROI.
Oversee website strategy and conversion rate optimization to ensure the site serves as a high-converting demand engine.
Develop and scale SEO/AEO and content performance initiatives to drive high-intent organic traffic.
Create demand generation campaigns that shape market thinking about Cresta.
Implement a robust experimentation framework for A/B testing and new channel evaluation.
Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to align channel strategies with pipeline goals.
Manage agency and vendor relationships to ensure alignment and quality.
Build, mentor, and grow a high-performing team.
Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack.

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