- Develop quarterly and annual demand generation plans aligned with business and marketing objectives.
- Develop and execute a global ABM strategy in partnership with RevOps.
- Manage campaign calendars, priorities, and resource alignment across marketing functions.
- Partner with Sales and RevOps to support enterprise growth, account-based programs, and pipeline acceleration.
- Drive demand generation for public programs and digital offerings, improving lead-to-customer conversion.
- Serve as the central orchestrator for integrated conversion marketing campaigns across all marketing and sales functions.
- Lead, coach, and develop a demand generation team of 2-4 employees.