- Own field marketing strategy and execution for a defined AMER region, setting market priorities, regional coverage, and program mix across the U.S.
- Translate strategy into a regional field marketing plan that supports Commercial and Enterprise growth in priority markets.
- Develop and manage programs across trade shows, vendor-led executive programs, Drata-led account-focused events, hospitality events with partners, and partner-supported sponsorship opportunities.
- Design programs for executive and practitioner audiences, adapting format, messaging, and experience by segment, persona, and market.
- Build strong relationships across SDRs, AEs, sales leaders, vendors, and partners to drive alignment and program success.
- Own end-to-end execution, including planning, promotion, logistics, follow-up, and post-program optimization.
- Measure performance through meetings, engagement, pipeline contribution, and overall program effectiveness.
Project Management