Senior Field Marketing Manager
New
D
DrataB2B SaaS Cybersecurity
Remote - USFull-TimeSenior
SalaryTier 1: $170,300 - $200,300; Tier 2: $153,300 - $189,300; Tier 3: $136,200 - $168,200
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Job Details
- Experience
- 7+ years
- Required Skills
- Project Management
Requirements
- 7+ years of experience in B2B field marketing, regional marketing, event marketing, or integrated marketing.
- Track record of leading in-person and virtual programs that drive pipeline and revenue growth.
- Experience building programs for executive and practitioner audiences.
- Strong relationship-building skills and ability to earn trust across sales, marketing, vendors, and external partners.
- Sound judgment on program mix, audience strategy, and investment decisions.
- Creative mindset with strong execution, follow-through, and focus on measurable results.
- Comfort operating in a fast-paced, evolving environment.
- Excellent communication, organization, and project management skills.
- Experience in B2B SaaS, cybersecurity, compliance, or related technology (preferred).
- Willingness to travel 25–35% for company and partner events.
Responsibilities
- Own field marketing strategy and execution for a defined AMER region, setting market priorities, regional coverage, and program mix across the U.S.
- Translate strategy into a regional field marketing plan that supports Commercial and Enterprise growth in priority markets.
- Develop and manage programs across trade shows, vendor-led executive programs, Drata-led account-focused events, hospitality events with partners, and partner-supported sponsorship opportunities.
- Design programs for executive and practitioner audiences, adapting format, messaging, and experience by segment, persona, and market.
- Build strong relationships across SDRs, AEs, sales leaders, vendors, and partners to drive alignment and program success.
- Own end-to-end execution, including planning, promotion, logistics, follow-up, and post-program optimization.
- Measure performance through meetings, engagement, pipeline contribution, and overall program effectiveness.
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