Events and Field Marketing Manager
New
C
CrestaConversational AI
United States (Remote)Full-TimeMiddle
Salary$110,000 - 150,000 + Equity
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Job Details
- Experience
- 3–5 years
- Required Skills
- Project ManagementSalesforceHubSpot
Requirements
- Bachelor’s degree or equivalent practical experience.
- 3–5 years of experience in B2B field/event marketing or integrated campaign roles.
- Strong project management capabilities with the ability to manage multiple programs simultaneously.
- Excellent communication skills with the ability to influence stakeholders at all levels.
- Analytical mindset with hands-on experience in reporting on event performance and ROI.
- Experience with AI, Contact Center, or Customer Experience solutions (preferred).
- Experience supporting account-based field strategies (preferred).
- Previous sales/SDR experience or familiarity with sales processes (preferred).
- Familiarity with Salesforce, HubSpot, Gong, and field ops tools like Mobly (preferred).
Responsibilities
- Develop event strategies aligned with pipeline goals and sales priorities.
- Define KPIs and report on event ROI and conversion performance to executive leadership.
- Orchestrate GTM efforts by acting as a central lead between sales, demand, design, and partner teams.
- Manage complex enterprise-level event programs, including tradeshows, VIP dinners, and partner-led activations.
- Forecast and optimize program-level budgets while negotiating vendor contracts.
- Partner with demand gen and digital teams to build integrated promotion plans for event registration.
- Collaborate with C-suite and sales leaders to shape narratives and prepare speakers for events.
- Standardize repeatable event processes and workflows across verticals.
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