- Own campaign execution end-to-end: Lead multi-channel GTM campaigns — including product launches, outbound plays, and ABM programs — across Salesforce, Lemlist, Salesloft, Email, LinkedIn Ads, Clay, and paid media platforms.
- Build and maintain audience architecture: Manage segmentation, targeting, and campaign design using Clay, ZoomInfo, CRM queries, and web scraping to create accurate and scalable targeting segments for both GPU and CPU motions.
- Engineer automated GTM workflows: Build and deploy automated workflows using Clay, Make.com, and n8n to streamline audience building, enrichment, lead routing, and scoring — integrating APIs across Salesforce, LinkedIn, ZoomInfo, and other GTM tools.
- Write the copy that powers AI-generated outbound: Craft the base-layer sales emails, launch messaging, and outbound frameworks that AI personalization is built on.
- Maintain data quality and lead flow: Monitor and troubleshoot lead routing, enrichment syncs, and campaign data flow across Salesforce, Marketo, and enrichment systems.
- Activate signal-driven targeting: Leverage intent and signal data from 6sense, ZoomInfo, and HG Insights within Clay to identify and prioritize high-potential accounts.
- Own attribution and pipeline reporting: Build and maintain standardized dashboards and reports segmented by campaign, channel, and opportunity.
- Align with sales on outbound execution: Partner with SDR and Sales Ops teams to deliver campaigns through Salesloft.
- Evaluate and implement emerging GTM tools: Research and assess new GTM and AI automation tools to improve outbound efficiency.
- Document and scale everything you build: Develop and maintain playbooks, runbooks, and process maps.