Senior Performance Marketing Manager
New
T
TapcheckFinancial Technology
Remote - United States. Ideally, candidates will sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MI, MA, MO, NC, NH, NJ, NV, NY, PA, OR, OH, RI, SC, TX, UT, VA, WA, WI.Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- SalesforceGoogle AnalyticsHubSpot
Requirements
- 7+ years managing and optimizing Google Ads and Microsoft Ads in a performance-driven environment.
- Track record of optimizing for lead quality and pipeline outcomes (MQL, SQL, Opportunity, cost per Opp), not just volume.
- Strong proficiency in campaign analysis, keyword research, bid strategy, and budget management.
- Strong proficiency in website CRO, including outside-the-box iterative testing on landing pages and forms.
- Working knowledge of LinkedIn Ads, including audience strategy, bidding, creative testing, and InMail.
- Experience with analytics and tracking tools, including Google Analytics 4 and Google Tag Manager.
- Experience with CRM integrations (Salesforce and/or HubSpot).
- Ability to build Salesforce reports and dashboards.
- Strong analytical skills to connect channel performance to lead and opportunity outcomes.
- Proven experience setting and executing strategy as a sole owner with minimal oversight.
- Excellent written and verbal communication skills.
Responsibilities
- Own the inbound paid program from strategy through hands-on execution, with paid search (Google Ads, Microsoft Ads) as the primary driver of qualified pipeline.
- Drive Sales-accepted demos and Opportunities at an improving cost per Opp.
- Continuously optimize account structure, keywords, bids, budgets, ad copy, and landing pages to improve Quality Scores, conversion rates, and lead quality.
- Optimize and tune LinkedIn (including InMail) as a secondary channel.
- Own website conversion rate optimization for inbound paths, running iterative tests across pages, forms, and offers.
- Ensure accurate tracking, attribution, and reporting across paid channels (GA4, Google Tag Manager, Salesforce/HubSpot).
- Deliver bi-weekly performance reporting, including performance to goal, insights, learnings, and next-step recommendations.
- Partner with Demand Generation and RevOps to tie spend to pipeline and revenue, and help launch new higher-intent inbound channels.
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