- Own the SEO and AI search visibility strategy, including optimization for AI answer engines.
- Manage paid media strategy, budgets, and external agency performance.
- Lead email marketing efforts, including lifecycle, nurture, and campaign segmentation.
- Drive inbound website conversion optimization and coordinate site updates.
- Partner with the Head of Content on strategy and oversee content contractors and AI agents.
- Build and maintain a comprehensive attribution framework and executive-level reporting in HubSpot and Salesforce.
- Manage agency and channel contractor relationships and budgets.
SalesforceSEODigital Marketing+1 more