Senior Partner Marketing Manager
New
D
DragosICS/OT Cybersecurity
Location: United StatesFull-TimeSenior
SalarySalary: $175,000
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Job Details
- Experience
- 6–8 years of B2B marketing experience, with at least 3 years focused on partner or channel marketing
- Required Skills
- CybersecuritySalesforceHubSpot
Requirements
- 6–8 years of B2B marketing experience, with at least 3 years focused on partner or channel marketing.
- Demonstrated success designing and executing partner marketing programs that drive measurable pipeline outcomes.
- Experience managing MDF programs and co-marketing relationships with technology alliance and channel partners.
- Strong understanding of account-based marketing and how partner programs can extend ABM motions.
- Excellent cross-functional collaboration skills.
- Strong written and verbal communication skills.
- Experience in cybersecurity, enterprise SaaS, or a similarly complex B2B technology environment strongly preferred.
- Familiarity with HubSpot, Salesforce, and partner relationship management (PRM) platforms a plus.
- Experience working with Microsoft and Accenture is a plus.
Responsibilities
- Develop and own a tiered partner marketing strategy aligned to Dragos's partner program, with clear prioritization across technology alliances, GSIs, channel partners, and MSSPs.
- Build and maintain a rolling partner marketing calendar that aligns to key industry events, partner QBRs, and pipeline milestones.
- Translate the partner business strategy into actionable, measurable marketing programs across sell-with and sell-through motions.
- Design and execute co-marketing programs with priority partners that contribute directly to sourced and influenced pipeline.
- Own MDF program strategy and activation — ensuring funds are deployed against high-impact activities with clear ROI tracking and reporting.
- Align partner marketing investments to target accounts and buying committee personas to support account-based motions.
- Develop marketing enablement assets and playbooks that help partners effectively position and sell Dragos solutions.
- Drive partner engagement through structured communications, co-branded campaigns, joint events, and partner incentive programs.
- Build strong relationships with partner marketing counterparts to deepen co-marketing collaboration and increase partner-led pipeline.
- Partner closely with demand generation, field marketing, and the partner organization to ensure programs are connected and not siloed.
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