Senior Marketing Manager
New
G
Goodway GroupDigital Marketing
#usremoteContractSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Salesforce
Requirements
- 5+ years of B2B marketing experience.
- Demonstrated ownership of full-lifecycle marketing programs.
- Prior experience marketing to or within the agency ecosystem preferred.
- Proven track record running email marketing and lead nurturing in automation platforms (Salesforce/Pardot, HubSpot, Marketo, or equivalent).
- Strong product and solutions marketing instincts for messaging.
- Hands-on sales enablement experience working directly with sales and BD teams.
- Experience supporting or managing B2B event marketing.
- Ability to operate independently with minimal ramp time.
- Excellent written and verbal communication skills with strong editorial judgment.
- Comfortable working in a fast-moving environment.
Responsibilities
- Serve as the dedicated marketing lead for Goodway's Agency Line of Business, partnering directly with Agency leaders.
- Develop and execute integrated marketing plans spanning awareness, consideration, and conversion.
- Scope, plan, and launch demand generation campaigns including paid media budget management.
- Own email marketing execution, segmentation, and lead nurturing workflows.
- Develop and maintain messaging and positioning for Agency LOB products and solutions.
- Create sales enablement assets including pitch decks, battlecards, case studies, and objection-handling guides.
- Support planning and execution of marketing events, including field events and industry conferences.
- Collaborate cross-functionally with Revenue Operations, Business Development, Sales, and Account Management.
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