Director of Clinician Marketing
New
T
TalkiatryMental Health
RemoteFull-TimeDirector
Salary$180K - $200K; $180K – $200K • Offers Bonus
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Job Details
- Experience
- 10+ years of product marketing or consumer marketing experience (or 8+ years for exceptional, directly relevant experience)
Requirements
- 10+ years of product marketing or consumer marketing experience, including business critical launches.
- 8+ years of exceptional, directly relevant experience accepted as an alternative.
- Experience marketing to healthcare provider or clinician audiences strongly preferred.
- Deep expertise in go-to-market strategy, brand positioning, and developing messaging.
- Exceptional storytelling and communication skills.
- Demonstrated experience leveraging AI tools for audience/content insights and workflow automation.
- Strong analytical abilities for synthesizing data to improve marketing performance.
- Experience working directly with field teams to influence GTM strategy.
- Bachelor’s degree required; Master’s degree preferred.
Responsibilities
- Drive end-to-end recruitment marketing campaign planning and execution across clinician personas (psychiatrists, therapists, and nurse practitioners).
- Own demand generation across paid and organic channels (web, Doximity, LinkedIn, Indeed) to deliver a qualified pipeline of clinician applicants.
- Develop and own Talkiatry's employer brand and clinician value proposition to differentiate in a competitive market.
- Manage external agencies, contractors, and media partners across paid media, content, and creative.
- Collaborate cross-functionally with Talent Acquisition, Operations, Clinical, and Creative to optimize the candidate journey.
- Represent the voice of the clinician by conducting and synthesizing research to inform marketing and talent strategy.
- Track and analyze recruitment marketing metrics to inform spend and GTM priorities.
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