Global Integrated Campaigns Manager
L
LastPassB2B SaaS
Remote - USFull-TimeSenior
Salary119,200 - 125,000 USD per year
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Job Details
- Required Skills
- SalesforceData analytics
Requirements
- Proven experience building integrated, multi-channel B2B demand generation and ABM campaigns.
- Proven track record of driving measurable pipeline impact and contributing to revenue growth.
- Proficiency with Martech tools (e.g., Marketo, Salesforce, 6sense).
- Strong data literacy for campaign attribution, lead scoring, reporting, and optimization.
- Deep understanding of buyer journeys, lifecycle stages, and buying groups.
- Ability to operate independently, define new approaches, and distill complex marketing strategies.
- Demonstrated ability to influence cross-functional stakeholders.
- Track record of building high-performing, repeatable programs that scale globally.
- Adaptable to fast-moving tech environments.
Responsibilities
- Drive cross-functional development and execution of global campaign strategies aligned with business objectives.
- Deliver quarterly global end-to-end campaign plans covering strategy, messaging, segmentation, tactic mix, budget, enablement, and performance KPIs.
- Establish best practices and scalable models for integrated, multi-channel demand programs.
- Build integrated, full-funnel multichannel programs anchored in compelling storytelling.
- Design and execute scalable ABM programs across 1:few and 1:many motions.
- Apply a data-driven approach to optimize campaigns across channels and audiences.
- Drive cross-functional alignment with Field Marketing, Partner Marketing, Sales, BDR/SDR, and Customer Success.
- Collaborate with Marketing Operations, Sales Ops, and Analytics to advance attribution, lead scoring, and campaign measurement.
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